Glittering generality
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Glittering generalities (also called glowing generalities) are emotionally
appealing words so closely associated with highly-valued concepts and
beliefs that they carry conviction without supporting information or reason.
Such highly-valued concepts attract general approval and acclaim. Their
appeal is to emotions such as love of country and home, and desire for peace,
freedom, glory, and honor. They ask for approval without examination
of the reason. They are typically used by politicians and propagandists.
appealing words so closely associated with highly-valued concepts and
beliefs that they carry conviction without supporting information or reason.
Such highly-valued concepts attract general approval and acclaim. Their
appeal is to emotions such as love of country and home, and desire for peace,
freedom, glory, and honor. They ask for approval without examination
of the reason. They are typically used by politicians and propagandists.
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